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✳ Next cohort opens ___ · 10 fully-funded seats

60 Days
to Self Freedom

A Moroccan Women Transformation Journey

From zero digital skills to a real e-commerce business — and your first sale.

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Chapter One · The Reality

A generation of women ready to work — with no clear path.

Across Morocco and the diaspora, thousands of women — students, mothers, divorced women, unemployed graduates — have talent, time, and ambition. What they lack is a safe, dignified, practical path to real income.

They have a phone. They don't yet have the skills to choose products, create content, run ads, or manage delivery. We give them the path — step by step.

The Moment · Why Now

Why Morocco. Why now.

Morocco has the youngest, most connected generation of women in its history. Smartphones in every hand, ambition in every home, and a digital economy waiting to be built.

92%
Reach
of Moroccans are online (DataReportal 2025).
+20%
Growth
annual growth in online payments, 2024 (Bank Al-Maghrib).
74%
Demand
of Moroccan women want their own business — only 27% do (Mastercard 2025).
The Mission

Open the door to halal online income — everywhere.

A modern, dignified, practical path to self freedom. Through e-commerce, digital skills, and real mentorship, we help Moroccan women turn their homes into workplaces, their ideas into businesses, and their ambition into income.

Dignity
Confidence
Education
Freedom
Real Women · Real Sales

Proof, not promises.

Women who started exactly where you are. (To be filled with real Cohort 01 results.)

My first sale came in week 3 — I couldn't believe it. (sample — replace with real quote)

Name, City
Cohort 01
__
orders / mo

I turned my handmade products into a real store. (sample — replace with real quote)

Name, City
Cohort 01
__
orders / mo

From zero skills to running ads myself in 60 days. (sample — replace with real quote)

Name, City
Cohort 01
__
orders / mo
Chapter Two · The Concept

The Concept.

60 days.  10 women.  1 national story of transformation.

60-day immersive journey
Live, learn & build together — every day.
5 influencers + 5 everyday women
Two worlds. One shared mission.
Real businesses, real sales
Not theory. Actual revenue in 60 days.
Filmed daily
A documentary Morocco has never seen.
Who It's For

Talent is everywhere. Opportunity is not.

This journey is built for the beginner — and powerful for anyone with a product or a following.

Beginner women

Never worked online — we start from the very first click.

Students & graduates

Turn spare hours and unused degrees into income.

Mothers at home

Build a business without leaving the house.

Women starting over

A dignified new beginning and independent income.

Craft & local product owners

Sell handmade & Moroccan products to the whole country.

Content creators

Convert your audience into a real store and revenue.

Unemployed & ambitious

A real skill and a real business in 60 days.

Work-from-home seekers

Flexible income on your own schedule.

What They Will Learn

18 modules. From zero to first sale.

Every module ends with something real: a store, a product, content, a sale.

01

Entrepreneur Mindset

Confidence, discipline & a 60-day routine.

02

Digital Basics

Computer, Gmail, Drive, Sheets, Canva, safety.

03

E-Commerce Foundations

Models, platforms & COD culture in Morocco.

04

Market Research

Niches, competitors & validating before spending.

05

Product Selection

Winning-product criteria, margins & demand.

06

Supplier Sourcing

Local, Alibaba, 1688, samples & landed cost.

07

Model & Legal Basics

Auto-entrepreneur, invoices & compliance.

08

Branding & Identity

Naming, logo, colors, voice & packaging.

09

Store Creation

Instagram, WhatsApp Business, YouCan, Shopify.

10

Content & UGC

Phone photography, Reels, hooks & calendar.

11

Copywriting & Sales

Hooks, descriptions, offers & Darija examples.

12

WhatsApp Sales

Scripts, objections, confirmation & follow-up.

13

COD & Operations

Delivery, fees, returns & daily ops checklist.

14

Paid Ads

Meta & TikTok, targeting, metrics, kill/scale.

15

Finance & Profit

Real profit per order, break-even & cash flow.

16

Analytics & Optimization

Confirmation, delivery, AOV & repeat rate.

17

Launch Week

Soft launch, content burst & first orders.

18

Final Pitch & Graduation

Business plan, results & the story.

The 60-Day Journey

Eight weeks. Eight transformations.

01Week

Digital basics & mindset

From fear of the screen to a daily routine and working accounts.

02Week

E-commerce foundations & market research

Understand the Moroccan market and find a real opportunity.

03Week

Product sourcing & business model

A supplier quote, a landed cost, and a chosen product.

04Week

Branding & store setup

A brand kit and a live, order-capable store.

05Week

Content & UGC creation

10 posts and 3 videos, ready to publish.

06Week

Sales, WhatsApp, COD & delivery

Scripts, confirmation flow and the order-to-cash system.

07Week

Ads & launch

A first safe ad test and the real launch.

08Week

Finance, optimization & final pitch

Know the profit, optimize, and present the business.

For Sponsors & Partners

Put your brand inside the story.

Not an ad people skip — a national transformation followed for 60 days and re-watched forever. Daily content, a full documentary, sponsored modules, product integrations, and transparent impact reporting.

Supporter
Partner
  • Logo on official content & channels
  • 2 co-branded social posts
  • Named in the impact report
  • Evergreen placement
from MAD ___
Gold Partner
Most popular · category-exclusive
  • Everything in Supporter
  • 1 sponsored module + 4 product integrations
  • Product featured in 8 daily clips
  • Co-branded case study
from MAD ___
Title Sponsor
Headline · one only
  • Everything in Gold
  • Named presence in the documentary
  • 1 press release + media inclusion
  • Sole title & category exclusivity
from MAD ___
Request the Sponsor Pack →
Apply to Join

Your 60 days start here.

Only 10 women per cohort. We select for ambition and commitment — not experience. Tell us your story.

Free for the 10 selected women.

The program is fully funded by our sponsors — no participation fee. Your store, your skills, and your income stay yours. After the 60 days you keep your business and join our alumni community.

Selection criteria
Moroccan womanComplete beginner welcomeSerious & committed Available for the 60 daysA smartphoneWilling to be filmed